DeNada – The National Christmas Tree – 12.21.2015

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Infinity scarf by DeNada (this specific piece is the large knit infinity drop stitch scarf)

“DeNada is the vision of its founder, Virginia Blanca Arrisueño, who in spring 2005 sought to blend contemporary styles with ethnic elements to offer stylish yet high-quality merchandise. Inspired by the culture and the traditions of her Peruvian heritage, Arrisueño continually works alongside skilled artisans in Perú to create DeNada’s growing collection.”

DeNada knitwear is designed by Virginia Arrisueño in D.C. and handcrafted by artisans in Peru.  Virginia travels to Peru twice a year to work with the makers of her items to ensure that they are made at the highest production level.  The scarves are made with alpaca, which makes them extremely soft and comfortable for wear.  You can learn more about the production of DeNada by watching this gorgeous video on the DeNada site.

I have never come across knitwear designs as intricate, high quality and fashionable as DeNada.  Perhaps Missoni, which is like comparing apples and oranges except when it comes to craftsmanship, but the DeNada pieces are actually much more universally flattering and obtainable.  Every piece of the DeNada collection is so understated cool, but rich with texture and quality.  The DeNada pieces make a very simple outfit, like the one I am wearing in the photos above, look like you are an off-duty model.  Seriously, I can’t say enough about the coolness of Virginia’s designs.  The designs are also very practical.  Men and women can both wear these pieces and look extremely sharp.  The designs are easy enough to wear for work or on the weekends, but fancy enough to be worn out to an evening event for that chic something extra.

It was at a fundraiser for the DC Public Library Foundation back in September that I met Virginia for the first time.  She was in her element, showing women and men how to wear her beautiful designs as her husband and son looked on in support and with great admiration of her.  Virginia would take time with every customer to make sure that they knew the many ways to style her pieces and to make them look amazing on each individual.  I admired her kindness, genuine desire to make people feel great when wearing her designs, and her Boss Lady work ethic.  It was on that evening that I purchased this beautiful scarf and couldn’t wait for the time I would feature DeNada on Politiquette.

With the spending bill finally passed, holiday parties finally simmering down and Christmas 4 days away, today seemed like the best time to feature DeNada.  I think people are ready to be cozy and in the holiday spirit after a long year.  I also have a feeling that people need LAST MINUTE CHRISTMAS GIFTS.  DeNada would be the perfect gift for friends and family.  I actually stopped by the DeNada studio last week to pick up multiple Christmas gifts for my family (and myself).  If you want to pick up some of the DeNada collection for gifts, you can visit the Downtown Holiday Market until 12/23 from 12pm-8pm.  You may even be lucky enough to meet Virginia at this location.

DeNada styled with Jeans by Frame Denim; Leather jacket by Billy Reid; Sweater by Equipment; Rings by Maison Margiela

Photo Information:  Photos taken by DC photographer Bobby Spero at the The National Christmas Tree.

A Special Note:

I learned of DeNada from one of DC’s most prominent, emerging artists who is also the designer behind my sassy lady purse blog logo, Kelly TowlesKelly happens to be married to Virginia, making them one of the most artistically gifted couples I have encountered in D.C.  I feel like the universe stepped in and gave me a great present leading me to meet these two.  In addition to supporting my idea to begin publishing Politiquette, they also were kind enough to introduce me to the photographer who took the photos featured in this post today, Bobby Spero.  I have a great amount of gratitude to Virginia and Kelly, especially because I don’t know either of them very well yet they have always been gracious and encouraging.  They really want to help emerging creatives succeed and as busy as they are, neither sleep as far as I can tell, they make time to help other artists and give back to the D.C. Community in various charitable ways.

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